If you are selling ANYTHING to others (a book, a product, a service), you need to grab onto this idea of using stories for marketing. And I’ve yet to see a better basic outline of how that works than this video by StoryBrand founder Donald Miller.

He tells you why story works, how it works, and why you’ve probably got the wrong idea if you’re promoting yourself as the hero arriving to save the customer’s day. It’s 20 minutes long, and WELL worth the time.

donald-miller-story-brand-intro-video

(Clicking on the image will take you to the page with the video.)