Bigger On The Inside - Teddi Deppner
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Logo design project: ModernIR

Published by Teddi Deppner on

ModernIR is a innovative company providing trading intelligence services to investor relations professionals in Fortune 500 companies.

They were eager to launch a solid brand identity in time for an industry conference, and as I had been doing website maintenance for them for over a year they offered me a chance to bid on their logo design project.

We spent an intensive few weeks exploring various concepts and developing ideas. I started with pencil sketches, then moved to Adobe Illustrator for another round of ideas. In the end, the final logo blossomed from somewhere in the back of my brain after a couple dozen other ideas had been sketched out. Creative design is always a delightful and surprising process.


You can visit their website at www.ModernIR.com, where they provide software tools for investor relations professionals.

Categories: ArtProjects
Tags: logologo design

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About this site

Teddi Deppner

You probably met me somewhere -- at a conference, on Facebook, in a heated blog discussion. Welcome!

It's no secret I'm a change agent. The status quo is ever my arch-nemesis, which is why even my fiction challenges my characters (and my readers) to shifts in perspective.

This site is where I think out loud and track cool things I discover in my areas of interest (see the Categories list below).

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Occasionally, I may link to websites beyond my own. Be aware, those sites may use language, include pictures or cover topics that are beyond rated-G or even rated-PG. I trust you to make your own choices about what you're comfortable with.

You may also find advertisements on my site or links to products where I may receive compensation for the recommendation. (For example, as an Amazon Associate I earn from qualifying purchases.) Just figured you ought to know -- and wanted to state for the record that I never recommend anything that I don't believe in. I have either tried it myself or have some other reason to believe it's good. If you have a bad experience with anything I recommend, please let me know!

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